Waivio replaces intrusive advertising with incentive-based attention trading, of which users become the main beneficiaries.
The platform allows companies to publicly post attention bids on the Hive social blockchain, inviting eligible users to receive rewards for performing tasks, such as visiting a website, participating in a survey or sharing an experience.
Companies can reach their target audiences in a transparent and simple way, using customer intelligence data available on the social blockchain, such as the number of followers, the reputation acquired or the domain expertise as confirmed by the community.
At the same time, users retain full control and can choose to perform tasks and receive associated rewards, ignore offers or even monitor the blockchain for specific reward types.
Users can finally enjoy an advertising-free environment and choose to browse attention bids whenever they want.